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Posted by Andrew on 23rd May 2011
Whether organisations are at the point of finding a new role at the senior level, namely the Chief Sustainability Officer, depends on how CSR and sustainability are being interpreted. In other words, ‘sustainability of what?’ Unfortunately, for too many Anglo-American corporations, CSR and sustainability is a marketing ploy. So in the Anglo-American model, I do not see any movement that will make real space for the CSO officer. However, not all societies approach CSR and sustainability from this same philanthropic platform, and I expect the role of this officer to be stronger in other countries that hold a different view of CSR.The office of a CSO is unlikely to have the same meaning for an Anglo-American corporation against a major Danish firm, to a German firm, like BMW. The sustainability concern of Anglo-Americans is to identify the charities that basically add to commercial advantage or at...
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