More people are using the mobile internet in the United States than before — 39% of the adult population are connecting to the internet through their mobile phones, according to The Mobile Difference , a recent report by the Pew Internet and American Life Project. The report broke these users down into five groups: Digital Collaborators, Ambivalent Networkers, Media Movers, Roving Nodes, and Mobile Newbies. [...]
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Andrew is a consultant and professor of international management development at the Cranfield University School of Management.
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Nada is a consultant and professor in management and business research at the University of Northampton Business School.